Pasabi

User Experience

Pasabi used AI Machine Learning to create a  personalised shopping experience based on user preference. Personalisation products typically involve a lengthy set-up period before users see any obvious benefits. With Pasabi all the user needs to do is connect a social login, and then a graph is built based on their pre-existing likes and shares. This is then used to create a shop just for them.

We worked with the Pasabi team to design an identity & experience which was intuitive and simple while clearly communicating its value.