User Experience design for the startup redefining sports broadcasting
We’ve developed the Recast offering over many iterations through constant user feedback sessions. The business model is based around micro-transactions and not subscriptions, so we’ve spent much time ensuring users understand how pricing works.
As we were designing a video content platform we realised early on we needed to use tools which could display videos inside design files. Only by including video content could we be sure that the UI behaviour and layout would really work.